How Hotels and Restaurants Benefits From Positive Online Reviews

How Hotels and Restaurants Benefits From Positive Online Reviews

Nowadays, availing products and services, especially those that are non-basic such as hotel stays, and fine dining, rely on online reviews. Consumers usually browse through third party review sites, website feedback, and social media reviews on a certain service provider before availing of the services that they offer.

The hotel and restaurant industry largely benefits from online reviews simply because these feedback pertain to real experiences of customers who may or may not have enjoyed their services. And whether the review is positive or negative, the establishment still benefits from it because reviews, as long as they are truthful and authentic, provide raw feedback that is needed to help improve service levels. Hotel Reputation Management

A study published by the International Journal of Information Management entitled “Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning,” has concluded that indeed online reviews are creating an impact on the hotel and restaurant industry. The study in essence answered how hotels and restaurants benefits from positive online reviews.

How Hotels and Restaurants Benefits From Positive Online Reviews

Hotels and restaurants benefit from online reviews whether these are positive or negative. (Photo Credits)

“The results from fixed effects regression models show that online ratings from user-generated reviews on TripAdvisor have a positive effect on hotel revenue growth that is outweighed by a negative effect on gross profit margins. Thus, the increasing importance of user-generated reviews in online communities for travellers is shifting hotel competition from unit profit margin to volumes and to higher room occupancy rates, with online retailers capturing most of the value created in online transactions through social media features and with a limited effect brought on net profitability. However, hotels with higher star-rating, with a lower degree of local competition and localized outside popular destinations were found to obtain more benefits from online visibility on their gross and net profitability.” eEndorsements Restaurant Review Management

Download the whole study here.

As for restaurants, The Guardian quoted a study conducted by two economics professors from the University of California – Berkeley which aimed to measure the relationship between online ratings and the potential customer’s decision to avail of the services of the rated restaurant.

In their conclusion, the economists said social media influences the consumer’s perception of the quality of the services provided by an establishment.

“They found that a restaurant with a rating improved by just half a star – on a scale of 1 to 5 – was much more likely to be full at peak dining times. Indeed, an extra half-star rating caused a restaurant’s 7pm bookings to sell out on from 30% to 49% of the evenings it was open for business. Significantly, the two economists found that the increase in trade happened without any change in prices or the quality of food and service, confirming that it was the reviews that brought in the new customers.”

Read the whole article here.

The Wall Street Journal also published an article pertaining on the effects of online reviews to the income of hotel and restaurant operators. The write-up focused on the findings of a study conducted by an economist from Microsoft Research and a Marketing Professor from The Boston University Questrom School of Business. eEndorsements Corporate Reputation Management

“The component of the study that convinced the researchers that the reviews caused the increases was a natural experiment that allowed them to examine abrupt changes in hotel ratings. Expedia and combined their review collections in 2013 so that hotels on the sister sites displayed the same rating. After scores were averaged across both platforms, some rose, some fell and some were unchanged. Demand rose by 26% to 29%, on average, for each additional ratings star. Hotels whose ratings fell lost market share.”

The original published write-up can be found here.

Online reviews indeed play a huge part in the Hotel and Restaurant Industry.

San Diego State Aztec Football and UCLA Rivalry About

The Different Types of Football Fans

Football fans, as the cliché says, can come in different shapes and sizes. Some can be too much of a fanatic donning outfits. Some could come with all the necessary game watching gizmos that make them stand out as a fan. While others would rather quietly watch assessing every move of their team.

Websites dedicated to football fanatics have come out with various articles on this. Some could be relatable, others entertaining to read.

The website Managing Madrid came up with an article like that and named seven kinds of fanatics. The “Hometown Purist” made it to their list. UCLA vs USC Football Tickets

San Diego State Aztec Football and UCLA Rivalry About

“The game and their loyalty has nothing to do with wins, losses, talent, TV rights, kit sales, or anything for that matter other than the fact that their club is an integral part of the culture and life of the city in which they were born and raised. They will cry with heartache when their team suffers a tragic loss. They will cry with joy when their team finally wins the local tourney. And through all the tears they pledge their undying support for every player of their club through every single minute of every single match of every single season.”

Read more about the hometown purist here.

Hardcore Football Fanatic

The Bold Italic also has an article on the seven types of football fan a person can meet. SDSU football tickets

Hardcore fanatic made it on top of their list. Here’s their description: “He’s the one with the Raiders tattoo. He goes to every home game because his family has had season tickets … for like 20 years. The games he doesn’t attend are spent staring fixedly at one of the TVs in the Phoenix, Kezar Pub, or Columbus Cafe. No matter where he catches the game, though, the only utterances from his mouth are screams of triumph, wails of heartbreak, and distracted mutters of, ‘One more Anchor Steam, please.’ If the Raiders win he’s the best person in the world to hang out with because he’ll buy everyone drinks all night long. But when they lose, he’s inconsolable and is best left to go home and cry a little on his black and white pillow.”

Check out the other types of fanatics they have described in their article here.

Dream Team FC has its own version of types of football fans. The orchestrator is part of their list of football fans that can be seen in every game match.

“The Orchestrator – What’s football without a sing song? Usually found at the back of every stand, these guys spend their week coming up with anthems, ready to release them at the weekend. Responsible for smash hits ‘You’re getting sacked in the morning’ and ‘What a load of rubbish.’”

Take a look at the whole article here.

Watching football is definitely fun especially when one is watching along with other fans.

Potential damages caused by flooding and why you should make sure you have the proper insurance

How Flooding can Damage a Home

Flooding, whether it emanates from inclement weather or from residential water damage, can be very destructive.

But what exactly are the home fixtures that can get damaged in the event of a flooding? What are the potential damages caused by flooding and why you should make sure you have the proper insurance?

Home Structural Damages is one of the top reasons why every homeowner should have a flood insurance. Flooding can damage a whole home structure, cause walls to warp, damage flooring, and  even weaken  the whole structure.

Potential damages caused by flooding and why you should make sure you have the proper insurance

Flooding can be very destructive.

Another damage that can be created by flooding is a destruction of home fixtures. Carpets for instance are one of the first home fixtures that get damaged because of flooding. Same goes with electrical and plumbing fixtures that can be affected by flood waters. Most of these would need a major repair, or worse – a replacement.

Appliances and electronics also stand to get damaged during flooding events. Once these appliances get submerged in flood waters, chances are it will be difficult to salvage, if at all. Refrigerators, dishwashers, washing machines and television sets are all expensive to repair or replace.

Mold damage can be very problematic as well, and can have a lasting effect to any home. It can affect structure as well as the general wellness of all the occupants.

Disaster is encouraging homeowners to have an insurance policy that can help during flooding events. “Once you know what your risk is, you also should consider purchasing flood insurance, especially if you find you are in, or near, a high-risk flood zone (Special Flood Hazard Area). Flood insurance is provided through the federal National Flood Insurance Program (NFIP), and can be purchased through private insurance agents and companies. If you have a federally backed mortgage, be aware that your lender may require you to purchase flood insurance if you are in or near a high-risk flood zone.”

Read more here.

More than property damages, flooding can also cost lives.

The office of the Queensland Chief Scientist in Australia explained how flooding can impact the lives of people who have been affected by it.

“Floods can also traumatise victims and their families for long periods of time. The loss of loved ones has deep impacts, especially on children. Displacement from one’s home, loss of property and disruption to business and social affairs can cause continuing stress. For some people the psychological impacts can be long lasting.”

Read the rest of the material here.

Flooding can be very destructive. Preparing for it by acquiring property insurance will help mitigate the financial loss that can be caused by the flooding.

When should you consider installing additional Lighting in your home

Installing Additional Lighting

When Existing Lights are not Enough

Additional lighting is usually eyed by a homeowner who feels that his home is too dim for comfort. Installing additional lights though is not as easy as it seems because there are some requirements to meet before one can have more lights inside his or her home.

So when should you consider installing additional lighting in your home?

The answer is simple – when you feel that your home is too dim for comfort, then additional lights are in order. If one needs additional lighting outside the home to ensure security and provide convenience then that means additional lighting is needed.

When should you consider installing additional Lighting in your home

When the lights are not enough

For outdoor additional lighting Service Ratings Website Angie’s List said that professionals should always be tapped to ensure a good and safe installation.

“If you want to install ambient or security lighting in the outdoors, you should call in an electrician. An electrical contractor can help you thread wiring to the outside if there was none before. He or she will ensure that the wiring is properly grounded for the outdoors. In addition, an electrician San Diego can help you choose lighting that’s rated for the outdoors so it will withstand the elements.”

Read the whole article here.

Additional Lights via DIY

The Family Handyman however says additional interior lights can be installed via the Do-It-Yourself route. This point was emphasized as the website published a DIY guide on installing additional lighting.

“This project requires an understanding of how a switch is wired and a few basic tools. You’ll need a noncontact voltage detector, a wire-stripping tool, a screwdriver and a drywall saw. Then, with our instructions and a few hours’ work, you’ll be able to add a sconce to any room that has an appropriate switch.”

Check out the whole post here.

More Info on Additional Lighting Needs

The Australian Government meanwhile published a comprehensive information sheet on lighting a home.

“When considering lighting a space, work on points of interest within. The human eye is attracted to bright objects and accordingly should be rewarded with something of interest. By contrast, dark areas are of limited attraction but serve to accentuate (by contrast) the brighter objects of interest. Use highlights (about 10 times the ambient light level) to draw attention to key objects or spaces in a room, or for lighting specific tasks. Carefully select features to highlight (e.g. artwork, sculptures, and furniture items) and use the minimum effective highlight level so you don’t waste energy.”

Bookmark the whole post here.

Installing additional lighting is best undertaken by a licensed professional electrician Chula Vista.

Tasting the Best Pies in San Diego

San Diego is teeming with talent when it comes to cooking, and it even has a longer history of culinary traditions. Pie-making is one of the many great culinary traditions in and around San Diego, and what is great about this is that many restaurants and food outlets serve such gourmet find.

The website Eater San Diego came up with a list of 12 best Pie Shops to check out when in San Diego, CA. “From flaky, double baked pastry filled with fluffy cream to fruit pies festooned with seasonal spices like cinnamon, cloves and nutmeg (and of course topped with cream or served a la mode) – one thing’s for sure, one slice of pie is never usually quite enough. Here, for Sweets Week, are a dozen essential San Diego Pie shops and purveyors with some of the best ‘fresh from the oven like grandma used to make’ creations.” Read their whole list here.

NBC San Diego meantime came up with its own list, this time focusing solely on Holiday Pies. Peace Pies over at Point Loma made it to their list. “If you have vegan family or friends opting for tofu over turkey, make sure they can dig into dessert without hesitation. The pies baked at this raw, gluten free and organic facility are 100-percent free of animal products. The “alive” apple or the cosmic coconut is sure to please and their cheesecakes vary in flavors, but not in satisfaction. Reach out to reserve yours in advance.” Print out their whole list from here.

The website San Diego Family also came up with its own list of Holiday Pie Shops that should be patronized when in San Diego. Elizabethan Desserts in Encenitas is part of their list. “Offering everything from a Mississippi mud pie to a classic pecan pie, Elizabethan Desserts offers a pie to delight every dessert seeker.” Check out San Diego Family’s whole list here.

The San Diego Magazine fort its part published an online article on the best shops to order Thanksgiving Pies from. Sugar and Scribe Bakery is part of their top three places to order pies from. “Mother and daughter often work together on a variety of Irish pastries and breads. Schulz so loves pies, though, that they’re what she served at her wedding instead of a wedding cake. She uses Irish cream flour—a cake flour mixed with some all-purpose—for some of her pies, along with butter and a butter blend with a smidge of sugar. Try her pecan pie, which is nothing like the cloying sweet versions you often find. Instead it’s infused with warmth, thanks to a touch of brandy and brown sugar, and just slightly crunchy. The apple pie is filled with very thin slices of apples with a top crust simply folded over and pleated from the bottom.” Know about the two other pie shops mentioned in the article here.

Finding a great pie is definitely piece of cake when in San Diego, CA!